Creative Capital & Smart Tools to Close More Deals

Loan Broker Insights #18

Where Business Loan Brokers Gain Their Edge
June 27, 2025

📊 Industry Update: Cautious Optimism as Rates Hold Steady

The Federal Reserve recently signaled a pause in rate hikes, citing mixed economic data and moderating inflation. While this provides some relief for commercial borrowers, caution remains across lending markets. Demand for flexible financing options is rising, especially in CRE bridge loans and revenue-based advances. Brokers should focus on speed and alternative underwriting strategies to stay competitive as lenders tighten criteria in certain sectors.

💼 Lender Spotlight: RRA Capital

🔗 Visit RRA Capital

RRA Capital specializes in bridge and transitional commercial real estate loans for value-add, repositioning, and stabilized assets. Their flexible structuring, non-recourse options, and fast execution make them an excellent partner for brokers serving investors in transitional or opportunistic projects.

Key Highlights:

• CRE bridge loans from $2M–$50M

• Asset classes: multifamily, office, hospitality, industrial, mixed-use

• Non-recourse available

• National footprint

Perfect for clients needing speed, flexibility, and certainty of execution in real estate financing.

🧰 Tools You Can Use: OwnersPath

🔗 Check it out: ownerspath.com

OwnersPath is an all-in-one toolkit designed specifically for small business owners—and that makes it a goldmine for brokers. Whether you’re supporting entrepreneurs with financial literacy, helping them understand their loan readiness, or just want to send clients to a centralized resource, OwnersPath delivers.

Use it to:

• Educate clients about business credit and funding

• Share tools for business planning and forecasting

• Help pre-qualify and better prepare applicants

Bonus: It’s also a powerful trust-builder that helps position you as a knowledgeable advisor, not just a broker.

💡 Broker Tip: Sell the Solution, Not the Loan

Too often brokers focus on rates and terms, when clients really care about outcomes. Don’t just quote deals—frame every conversation around what the funding enables your client to do. Are they purchasing inventory? Hiring staff? Expanding locations? Sell that vision, not just the cost of capital.

📈 Market Trends: Commercial Real Estate Is Shifting—Again

While office space remains a tough sell, multifamily and industrial continue to attract investor attention. In particular:

• Multifamily construction loans are rebounding in select secondary markets

• Industrial assets are seeing strong demand due to e-commerce growth

• Hospitality lending is re-emerging as travel recovers

Stay nimble by working with lenders who understand these shifting dynamics and offer non-bank alternatives with fast turnaround times.

📬 That’s it for this edition. Stay sharp, stay ethical, and close with confidence.

Until next time,
Loan Broker Insights
loanbrokerinsights.com